Fatburger and Los Angels-based record label, Death Row Records, are donating funds to the Grammy Museum in honor of the hip-hop label’s 30th anniversary and African American Music Appreciation Month.
Fatburger patrons can support the museum by purchasing a XXXL Burger throughout the month of June and with each purchase the burger brand and Death Row Records will together donate $1.30 to the museum, according to a company press release. Fans may also celebrate with limited-edition merchandise and 60 non-fungible tokens (NFTs).
Fatburger and Death Row Records fans can purchase limited-edition apparel and the NFT artwork online, which come in the form of digital gold coins featuring the brands’ logos on either side. Each NFT comes with FAT Cash to redeem a Fatburger.
“Along with the GRAMMY Museum, Fatburger is committed to the cultivation of a greater understanding of the history and significance of music,” FAT Brands CEO Andy Wiederhorn said in the release. “Like our founder Lovie Yancey, we want to further the celebration of African American musicians and their many profound impacts on society and culture, past and present. Similarly, we are eager to introduce non-fungible tokens to our customers. NFTs have recently gained mainstream popularity, and we look forward to being the first fast causal brand to bring to the table.”
It is a natural fit for Death Row Records to partner with Fatburger, as both were built from the ground up in Los Angeles and became empires of their own, said Brandon Squar, SVP of sales and marketing at Entertainment One.
“The label pays it forward this month by celebrating hip-hop music and contributing funds to the GRAMMY Museum during African American Music Appreciation Month,” he said in the release.
Through June 30, consumers may also sign here for a chance to win a Fatburger and Death Row swag pack, which includes Death Row’s top-selling vinyls and cassettes and exclusive merchandise.
FAT Brands owns Fatburger, Johnny Rockets, Buffalo’s Cafe, Buffalo’s Express, Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses.